Archives for : Quality

Greatest Automotive Advertising Campaigns

Volkswagen: Drivers Wanted!

The drivers wanted campaign brought you back to the basics when it comes to driving and the actual experience of it. It is devoted to the real drivers out there, who want to feel every gear shit and truly engage with their car. It brings a true sense of romanticism back to what, in Volkswagen’s eyes, was becoming a boring formulaic industry.

Honda: When things just… Work

This is one of the few adverts that I reckon will live in my memory for ever. The voice over which makes you feel like you’re in a cinema, the building up of suspense and the pure pleasure and satisfaction you feel when everything does just work, coupled with one of the best ever bass intros in hip hop’s history, makes this advert one of the all-time greatest.  It is ultimately an elaborate game of dominos using only Honda parts, but it is essentially brilliant.

BMW: MPowered Performance

The MPowered Performance campaign consisted of two adverts which demonstrated the BMW 1M’s precision. The first showed the 1M drifting through narrow BMW sized holes in a row of walls at epic speed whilst the second showed the 1M doing some wide doughnuts…. On top of a skyscraper! If this doesn’t make you want to get behind the wheel of a BMW, we don’t know what will. On the other hand we wouldn’t recommend driving like they do in the ads, as it won’t do anything for your servicing costs… or your health.

Mercedes Benz: Sorry

It is always nice to see an advert with a sense of humor, and Mercedes managed to let theirs shine through in a commercial for the Mercedes Benz E Class. The advert was clever and sophisticated with a subtle injection of humour added to the mix, demonstrating how the E-Class’s precision can be used to cheat death.

BMW: Fastest saloon car on the planet

It’s dramatic, the visuals are great and there is an excellent punch line at the end of this commercial for the BMW M5. Not much needs to be said about this commercial, apart from that it is awesome.

The Best Of The Best

Are you considering the purchase of a new vehicle?

If so then you’ll know that there is many a thing to think about, and it can be an incredibly tough and stressful decision. There are so many makes and models of vehicle available that it can all become a little overwhelming.

You need to think about which cars fall under your budget, whether you want to buy a used or new model, and what type of vehicle you actually want or need. Considering all the expenses which come hand in hand with driving, such as road tax, insurance, MOT and servicing, it is important that you make a decision which leads to the car which is right for you.

To give you an idea about the cars I think you should be considering, here are my personal favourites in five different classes. Nicole recommends:


volkswagen-golf_lMedium Family – Volkswagen Golf

The Volkswagen Golf is a superb medium sized family vehicle. It is available with an excellent range of engines and is priced reasonably compared with similar models. The Golf is reliable and delivers strong performance, whilst also providing a respectable amount of space both in the front and rear of the cabin. These Golfs have such a following there are numerous fan clubs and pages dedicated to the car, check out the fanclub facebook page.


suzuki-alto_lCity Car – Suzuki Alto

The standard of competition in the city car market is increasing year on year as people look to save money on new car purchases. It was a tough decision but I’ve opted for the Alto down its superb fuel economy and low CO2 emissions. The versions with manual gearboxes qualify for free road tax, and it is reasonably priced too. Perfect budget motoring.


bmw-3-series_lMedium Executive – BMW 3 Series

Another very competitive market, but in my mind there could only be one winner. The BMW 3 Series comes out on top in nearly every aspect. It is reasonably priced, looks fantastic, delivers superb fuel economy for its class and performs well on the road. Moreover, it holds its value well and offers strong reliability.


kia-sorento_lLarge 4×4 – Kia Sorento

There isn’t much in it when it comes to large 4x4s – generally they all do what they say on the tin. However, I believe that Kia’s model has the edge overall. It is well priced and offers acres of space inside the cabin and boot. Fuel economy and CO2 emissions are decent compared to rivals, and it actually performs well off-road – something which many 4x4s fail to do.


dacia-sandero_lSmall Family – Dacia Sandero Stepway

I realise that this choice won’t lie well with many people, who might have punted for the Ford Fiesta or Renault Clio as their favourite small family model, but I can’t help it – I love the Sandero Stepway. Call it my guilty pleasure. It’s cheap as chips, looks good, delivers great fuel economy and emits low volumes of CO2. What’s more it comes with a superb array of internal equipment as standard – you won’t find anything else like it on the market for anywhere near the Stepway’s price.